Apple Wants To Show More Advertising On The iPhone

Apple Wants To Show More Advertising On The iPhone : Apple senses the next big deal. According to reports, the US group wants to place more advertising on the iPhone and iPad in the future. Apple only limited the advertising opportunities for other companies last year. A contradiction?

In search of new sources of income, Apple plans to display more advertising on the iPhone and iPad. Last year, the US group introduced a function intended to restrict advertising to Apple devices.

With the so-called App Tracking Transparency (ATT), users can decide whether app operators can track their usage behaviour via other applications and websites. The measure shook the online advertising industry at the time.

App Tracking Transparency Causes A Massive Drop In Sales

Since then, many companies have had to do without valuable data, often the basis for their advertisements. This, in turn, caused massive sales slumps for some advertisers.

At that time, Apple was still celebrated as a data protection officer. As the Bloomberg news agency reports, the US group wants to expand its advertising on the iPhone and iPad significantly. Against the background of the ATT function, this seems almost contradictory – but first things first.

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Apple Plans To Show More Ads On The iPhone And iPad

So far, Apple has primarily placed advertising on the iPhone and iPad in its in-house apps “News” and “Stocks.” The company also advertises its apps in its App Store. Both usually take the form of display ads.

In turn, the news app’s publishers receive a financial contribution of an unknown amount. But while Apple’s advertising is still limited, the advertising deal marks a significant difference from when Steve Jobs announced there would be no advertising on Apple devices. That was in 2011.

Now Apple wants to expand its advertising business further. An ironic detail: The US group relies on data from other services to decide on relevant ads. That doesn’t sound like a lot of data protection.

Is Apple Gaining An Advantage Over The Competition?

While Apple users can turn off ad personalization, the company’s advertising system still uses data such as identities, device type, and usage behaviour. Unlike other advertisers subject to the ATT, Apple does not have to ask its users for permission via a pop-up message.

According to Apple, the group does not track its users through other providers. So far, Apple’s advertising business in this area has extended to ads within iOS search, the App Store, and its apps “News” and “Stocks.”

Will Apple Show Ads In The Maps, Books, And Podcasts Apps Soon?

According to Bloomberg, however, the company wants to expand this sector significantly. Accordingly, Apple intends to triple its revenue in this area with the help of advertising on the iPhone and iPad. For example, an extension of the advertisements to the in-house map service is conceivable.

Another possibility is that Apple will make publishers pay to advertise their products on Apple’s Books and Podcasts apps. The question, however, will be whether Apple users, who often attach great importance to the issue of data protection, are willing to accept more advertising.

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