Digital And Innovative Ferment In The Food Sector: The Latest News
Digital And Innovative Ferment In The Food Sector: : In recent years, there has often been talk of large organized distribution, especially food, immobile in the face of the tremendous cultural and social changes of our times. Is this still true? The signals from all the major organizations speak to us of a change. The main directions followed?
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Experimentation Of New Formats Aimed At Recovering Proximity And Closeness With The Customer
In large cities, new formats of small-sized stores are being created, different from the current ones due to their focus on the relational aspect and support for eCommerce operations. Staff competence and access to a personalized and valuable experience seem to be the winning elements of this new paradigm.
The role of digital is central: it allows to reduce the product stock (purchase delegated to eCommerce), deepen the knowledge of the products and free the staff from more repetitive activities (inventory management, inventory monitoring, …) with an advantage in terms of time to devote to the customer—strong discontinuity with the past and many interesting examples.
Among these, the Pam Group has inaugurated its first “Palm City” in Padua (a small shop aimed at building a “daily” and valuable relationship with the customer) and in Pisa. This new generation store allows the possibility to ask for home delivery of in-store purchases and take advantage of “Food to Go,” a service for buying ready-to-eat food.
And then again, Esselunga is betting on Milan and Parma with the new proximity format “Esse.” It is an innovative concept: a mix between restaurants, supermarkets, and collection points (with lockers to recover online shopping). In the store, there is also a lot of technology: an example above all is given by the RFID labels affixed to all the products, which automatically calculate the amount to be paid at check-out (thanks to the massive reading).
Omnichannel Integration And E- Commerce Channel Development
In recent years, omnichannel has been decisive in promoting new models of relationship with consumers, which have been an extraordinary innovation factor. Several lines of work pursued by the leading retailers: extend to the entire chain of stores models already tested in some points of sale and invest in automation to facilitate the collection of eCommerce orders at the end of the deal, to limit interaction with personnel and therefore the impact on in-store operations. In this regard, Unes has recently launched an online shopping service with a collection at the point of sale.
BennetDrive has activated a new collection point in Sole365 and joined the Selex Group’s platform to expand or start your eCommerce initiative. And then again, Esselunga has launched parcel lockers also in Tuscany.
Together we work to innovate our business model, without or with the collaboration of startups. Esselunga a casa has recently introduced subscription spending, which allows unlimited deliveries by paying a fixed monthly payment, established in several periodic bands chosen by the consumer.
At the same time, Carrefour has taken over Potager City, a startup that has become a leader in home delivery of fresh fruit, vegetables, and legumes, grown at km 0. In short, the process of leading the Retail space into the future has begun. A store is no longer a tool for physical access to the product and complete expression of a transaction orientation but a more complex place where the consumer wants to have a valuable and fluid experience between channels.
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