How To Avoid Emails In The Spam Folder?

There are emails with advertising or messages without interest. Spam emails or spam have always existed. It is treated as spam when a sender overwhelms your inbox with several emails a week or a day. Nobody wants to receive spam in their mailbox, but the permissions of certain services or websites are not good for you.

In general, email managers apply very harsh filters that filter out much of the spam, based on the reputation of the domain that sends the emails. It can be very annoying to have to delete all these emails, they can even make other more important ones not visible in the notifications of your device. 

Email Contents

Domain and hosting providers reward high content engagement that is illustrated by actions like opens, clicks, and forwards. The content of your emails must be relevant, interesting, and aesthetically aligned with your brand. 

Make sure your subject line matches the email copy and use A / B or multivariate testing to see how changes within your content affect delivery and engagement. Try not to stray too far from the content and layout that your audience already associates with your brand, website, or social media channels. Be consistent.  

Database Quality

If your database is not sufficient it will not reach the target audience and you waste the money invested in Marketing. Having segmented and qualified leads is one of the most important keys to direct communications appropriately. Clear your non-active data regularly to remove unengaged users and bounced emails. 

Work on a stricter opt-in policy for your Mails recipients, by the recently approved RGPD ( General Data Protection Regulation ). Now, this issue is more serious and it would be interesting to have legal advice.

Consent Expressing

Ensuring that your hosting has a robust opt-in program that stores active consent from customers to receive your marketing emails is critical, as it is a clear opt-out process that is available on every email and your website. 

Getting permission from recipients to send marketing emails is not a courtesy, it is now a requirement with GDPR regulations. Just by sending an email to those who opted for email marketing, you will see delivery soar. What is lost in the quantity of list size is ten times more in the quality, since they are people committed to your message.

Shipments

Internet service providers look for regular patterns to determine whether to send emails to the mailbox or spam. An excessive increase will lower your reputation score, in addition to intermittent shipping volumes. 

Strive to be consistent with the frequency of emails sent and the size of your mailing lists. In addition to impressing reputable bots, your recipients will soon pick up on your schedule, which will help increase Open Rates, Click-Through Rates, and improve your overall sender score.

By Avoiding Spam Triggers 

You should avoid spam triggers in the subject. Spam filters can be activated for a variety of things, such as keywords and phrases. Other factors may include excessively high scores, high image/text ratio, or sloppy code. 

Expressing urgency or referring to clients increases openness in generic terms like ma’am, friend, or even bro. Subject lines that promise credits or money, broken links, and blacklisted URLs are other top offenders. Performing A / B tests and using subject validation tools are some of the solutions to this problem.

IP Reputation And Domain 

Senders with a bad reputation will have their emails blocked in the inbox and your message will be directed to the junk folder maintaining a good reputation for your domain and your IP (the network that sends your mail) is essential for the delivery of a successful email. 

Building a good domain reputation is very important because ISPs like Gmail are shifting their focus to domain reputation over IP address, due to the quick and easy switching of IPs. While the domains more clearly identify the company which is sending the mails.

Behaviour  

Behaviour is based on approach. Email Marketing based on user behavior is becoming conventional email marketing. This approach based on user interaction uses artificial intelligence to send emails to recipients based on their response patterns 

And also interact with your brand through emails, your website, and social networks. Context comes into play with transactional messages that are sent at just the right time. It also optimizes delivery based on the day and time the recipient is most likely to open your message based on history. This results in much higher engagement rates.