7 eCommerce SEO Mistakes

7 eCommerce SEO Mistakes : An SEO mistake might be enough to send e-commerce beyond Google’s tenth result. Good positioning in the SERP corresponds to higher traffic and, therefore, higher sales. That’s why you need to know the most common mistakes of online shops.

The online challenge between e-commerce is genuinely ruthless and is also fought on that part of the SERP that cannot be conquered through paid ads. Here are some of the ecommerce SEO mistakes listed in the article.

Optimization activities to position web pages must be increasingly accurate and align with the algorithm’s evolution.

The online challenge between e-commerce is genuinely ruthless and is also fought on that part of the SERP that cannot be conquered through paid ads.

Optimization activities to position web pages must be increasingly accurate and align with the algorithm’s evolution.

Anyone who works in the field of digital marketing knows this well, but also those who manage an online business.

Despite all these premises, ecommerce SEO mistakes that affect performance continues to be found on the web.

Let’s see what the most common and harmful mistakes are.

Bad User Experience

It is not enough to build a lovely shop and put great products on the shelves at a reasonable price; you have to create an efficient, unobstructed environment where everything is at your fingertips and every payment method is allowed.

For an online shop, all of this translates into excellent UX.

The experience of the user browsing the e-commerce is fundamental for three simple reasons:

• It is a ranking factor for Google
• Help to sell
• Build customer loyalty

A bad User Experience penalizes you in SERPs and drives away users who want to buy your products.

SEO Were Done, But For The Wrong Keywords

If the SEO strategy is set incorrectly due to keyword research that does not adhere to the queries that users type to find the products you sell, the result is only one: money spent on activities that do not bring results.

I try to explain myself better with an imaginative but significant example.

Let’s say you want to sell millipede shoes online, that in your shoe factory, these products are called millescarpe, and you decide that the latter is the term to use in e-commerce content.

If the SEO Specialist creates an accurate strategy on your keyword and not on those with which potential customers search for these particular shoes, you will get a beautiful online shop made in your image and likeness that no one enters.

To sell, you need to listen to your audience and speak their language, especially if the audience searches on Google.

Lack Of Product Description

It sounds strange, but there are still product pages without the item description, and this doesn’t like the search engine.

It is practically impossible to be on the first page of Google if you do not write quality text.

Spending time creating detailed product pages is not only a way to please a cold algorithm, but it is also essential to satisfy the wishes of users who need to get a clear idea of ​​what they are about to buy.

Copied Product Descriptions

Those who deal with digital marketing and, in particular, content for the web know that copying/pasting to fill the pages of a site is one of the practices to avoid if you want to get good results on the search engine.

This golden rule applies not only to blog articles and the company website; it is especially true for the product pages that I say you would like to see appear among the first results of the SERP.

It doesn’t matter if the text is copied from a competitor’s e-commerce text, the supplier’s website, documents found online, or other pages of your shop; duplicating content is penalizing.

It’s hard work, but you must curate every text you post on your e-commerce site. If you publish different pages of similar products with virtually identical descriptions, you have to resort to technical gimmicks like noindex, nofollow, and canonical meta tags.

Presence Of Many Useless Web Pages

E-commerce online for several years and with a frequent turnover of articles can accumulate tens, hundreds, or thousands of pages that no longer give any advantage.

This results in a useless effort for Google, which commits some of the crawler’s time to an unprofitable analysis.

The waste of the crawl budget is penalized; for this reason, more and more often, SEO Specialists suggest pruning useless content.

Incomprehensible (Non-speaking) URLs

URLs also make a difference in SEO. You cannot let this element be generated automatically with symbols and letters forming a string incomprehensible to the human eye.

One of the best optimization practices is to create talking URLs, which we can consider “web addresses” that suggest the content of the pages. Speaking URLs must be consistent with the keywords and content appearing before users’ eyes.

If a person, by glancing at the URL, understands precisely where they are going, they will feel safer while browsing. It could be said that this, too, is a small piece in the UX mosaic.

Blog Full Of Content That Does Not Serve E-commerce

SEO Specialists often suggest inserting a blog within e-commerce to attract that target audience that is still looking for information about the product/services you sell or the world around them.

Opening a blog, however, does not mean having to fill it by constantly writing articles on the most varied topics.

The best thing to do is to create quality content that is consistent with your market niche and buyer personas’ needs.

The objectives of the blog posts should be brand awareness and increasing organic traffic to be directed to the product pages to increase the turnover.

You don’t have to resist the temptation to write texts thinking that Google likes this constantly. It is necessary to create a strategy for making the content, which follows keyword research, the research intentions, and a precise editorial plan.

A carefully constructed blog can benefit e-commerce, while an unorganized pile of articles doesn’t help.