How Do I Increase Loading Speed In Pagespeed Insights?

It is very common for content to appear that shows the benefits of having a fast website. Google announced the importance of improving the loading speed and how this affects the search results at the SEO and SEM levels. In this article, you will find some key factors to improve the loading speed of a website. 

According to a Google study, the probability of bouncing on a website increases dramatically for every second. First of all, you have to take into account, how fast is fast enough? Optimizing the speed of your page can be a tedious and constant process. First, you have to take into account how fast it is. One way is to use  Page Speed Insight to compare your site’s loading speed with that of its main competitors. Aim to be the fastest in the group. The same way penalizes the fact that a site is not “mobile-friendly” pages whose content it also penalizes weighs so much that it slows down your load.

Caching Plugin

Use a caching plugin. If you are using WordPress, one of the quickest and easiest ways to slow down your page loading speed is to install a caching plugin like WP Total Cache or WP Super Cache. Of course, if you are using the WP Engine you can skip this point as they have to cache built-in.

Above mentioned plugins are free to download and are very good. Despite their name, caching plugins do much more than just browser caching, although that is their primary function. For those using WordPress and looking to improve page speed quickly.

Good Theme 

If you use WordPress, use a good theme. Prevention is always better than cure. To avoid many page speed issues in the first place, you should go for a good host, a good CDN, and a good theme or web design. As a digital marketer, it’s frustrating when web designers create sites that look beautiful but perform terribly from an SEO perspective or a speed perspective. 

Before designers still used a flash and other primitive technologies to create sites. Today’s designers are using increasingly better-optimized WordPress themes with increasingly competitive developers

WP Engine

Changing web servers may not be something you can do in less than 45 minutes, but it has the potential to have a greater impact than all the ‘tweaks’ combined. Set up response time monitoring for a variety of different web hosting companies. Simply open an account, upload your blank WordPress site with an identical theme, and then use a server monitoring tool to test the response time every five minutes.

Taking Advantage Of Browser Caching

You should add expiration headers to take the advantage of browser caching. Expiration headers tell the browser whether to request a specific file from the web server or whether to get a version of a page from the browser’s cache. Of course, this only applies if a user already has a version of your web page cached, so it will only speed up your site for users who have already visited your website. Expiration headers speed up your site in two ways. 

They first reduce the need for users to download the same files twice from your web server. Second, it reduces the number of HTTP requests that need to be made, further accelerating the time it takes to load the page.

Content Delivery Network

CDNs work by hosting your files on a large network of servers around the world.  Hosting your multimedia files on a content distribution network is one of the best ways to speed up your website. You can save up to 60% bandwidth and cut the number of requests your web makes by half. 

When a user visits your site from the nearest place, they are downloading files from the server closest to them. Because bandwidth is spread across so many different servers, it reduces the load on a single server and also protects your site from attacks.