The Best Posting Times For Instagram, Facebook, TikTok, And YouTube

Find the ideal times to post and get more views on social media. Sometimes, the success or failure of a social post is more than just a matter of effectiveness and interest in the content but rather of timing. The publication times on social media greatly influence the visibility that a post manages to acquire. Some days and time slots for publication are more suitable than others. Knowing the best times to post is certainly a big plus for being successful online – here’s our guide to the best times and days to post for Instagram, Facebook, TikTok, and YouTube.

Publication Days And Times: Instagram

On  Instagram, most specialists in the sector usually indicate the time between  7 and 9 pm as the most suitable time slot. In reality, however, the type of content, format, and target audience also influence the choice of publication time. Other recommended slots are those between 9 and 11  in the morning and the “lunch break” slot between 1:30 and 3:00 pm. As general advice, it is suggested not to post during working hours and on weekends.

Publication Days And Times: Facebook

Assuming that even on  Facebook, there is no magic formula or ‘golden’ time for publication, it must be said that the vast majority of operators agree in considering the  14-16 bracket the best performing, both on weekdays and during the weekend. Even in this case, however, it is essential to consider the type of public you are targeting: content dedicated to the world of services and information is more suitable to be promoted on weekdays and during daytime slots, light posts dedicated to B2C consumption, dedicated to entertainment are more suitable for groups away from office hours.

Publication Days And Times: TikTok

TikTok is a platform that offers light content designed to entertain rather than inform. So let’s talk about a suitable social network, especially when people tend to seek relaxation and, therefore, in the evening and late afternoon. In this case, it is advisable to offer the most interesting content on weekends and in moments of relaxation, such as after 7 pm, focusing heavily on holidays. The early morning hours, between 8 and 9:30, are interesting, especially on the first days of the week.

Days And Times Of Publication: YouTube

YouTube is a social media that follows a different logic from the others, less subject to variations in the visibility of publication times. The personal bulletin board of the social network dedicated to videos is much more static than the platforms mentioned above, and the impact of hourly programming is less intelligent. 

However, the most interesting time slots must be analyzed, which, even more in this case, strongly depends on the audience and the format of the video. The information content, updates, and news are used above all in the early morning hours (07:30 – 09:30), the lunch break  (1:30-2:30 pm), and in the afternoon (3 – 4:30 pm). At the same time, those dedicated to entertainment are more effective if published in the evening and on the weekend.

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