Video Search Engines And More If You Like!
A search engine, what is it? It’s Google, and it’s Bing or Yahoo… Essential web tools that you and I use every day! Their role is to browse the web and automatically index the content they visit, whether text, images, music, videos, etc. All the operation is based on the answers to your queries, classified by degree of relevance.
And this is where a site needs to be at the top of the list on the results page. Natural referencing obliges! Indeed, being indexed on a search engine is your site’s leading traffic source. The undisputed leader of search engines is Google, with more than 90% market share in India (closely followed by Bing and Yahoo).
Today, the effectiveness of video in the digital communication of brands is no longer to be discussed! Many organizations remember this mechanism for their system. On the other hand, video is not just for pros; anyone can post their videos on the net. Therefore, many search engines specialize in video, and this article will allow you to discover or rediscover some of them…
Table of Contents
Search Engine And Video-Sharing Platform
I wanted to remove the doubt at one point. Are video-sharing platforms search engines? You must know that :
- A video-sharing platform does not necessarily include search engine software, although almost all tend to have one on their site today.
- On the other hand, a video web search tool isn’t guaranteed to offer substance sharing. (example: Google Videos)
A video platform is a search engine from the moment it allows you to find video resources with a degree of relevance following the keywords you have typed. Some websites offer the search engine as their main functionality, so the site is called a “search engine.” Dailymotion and YouTube are video search engines AND video sharing platforms, while Google Videos is only a search engine and does not allow sharing.
Video Search Engines
In a few figures, Youtube is:
- 800 million unique visitors every month
- 48 hours of videos uploaded per minute
- 4 billion videos viewed per day
- Available in over 70 different languages
- Represents the third most visited site in the world
A completely free platform, YouTube is the origin of a vast community that continues to grow and offers many possibilities. For example, by opening an account, you can create a sharing group around a center of interest and share your videos. YouTube also offers a range of intuitive online editing tools where you can edit your video after it has been compressed and encoded.
The strong point of this one is the referencing. And yes! As a Google member, YouTube is very well referenced in search engines. In particular, it is very efficient and relevant in the proposal of its results (notably a well-developed algorithm). YouTube is, therefore, THE public’s favorite video search engine that offers a free solution and many easy-to-use features for all your videos.
Dailymotion, an Indian competitor to YouTube, was created in 2005, a month after. Although its community is smaller, it remains the 1st most visited European site in the world, available in 18 different languages, with 128 million unique visitors per month and 137 million active computer users. There are still more than 50 million videos available.
In India, 20 million Internet users watch videos on Dailymotion each month. Like YouTube, it offers many possibilities, such as live events (sports, shows, etc.), streaming television channels, and is multi-device by adapting to all screens (TV, tablet, mobile, etc.). It also often offers new features such as its new generation player, which combines performance, compatibility, and personalization, or its new “repost” functionality, which allows, among other things, to broadcast extracts from your videos simultaneously on the platform and social networks.
The platform offers a range of more than interesting additional applications (extensions for browsers, the Mass Uploader, the Video Wall, etc.), which makes it one of the most accomplished and intuitive on the market today. Therefore, the strong point of this video search engine is the quality of the videos offered, which is ideal for sharing your videos.
This video-sharing platform is not just a search engine. Far from there! Vimeo, a platform for professionals, was created in 2004 by New York filmmakers who wanted to distribute both personal and professional content. Today it has quickly established itself as a platform in the image of creatives since here, only videos of which you are the author are shared.
The “plus” compared to the two giants (YouTube and Dailymotion) is the quality of the videos, the specificity of the tools offered, and the absence of advertising, which would interrupt viewing the videos. What’s unique about Vimeo is video monetization for authors, i.e., anyone can upload and sell their content worldwide while keeping 90% of the earnings. Vimeo aims to be a community of creatives that encourages collaboration among its members through various projects. Whether a novice or a seasoned professional, Vimeo has plenty of tutorials and other tips to help you improve your work or train you in video. Video media has been so popular lately that this interface can only go forward!
For this one, I’m not going to dwell on it much because it has been highly simplified with the advent of YouTube, which offers more possibilities… Indeed Google Videos was once a Google sharing interface but has today as the search engine function. That is, it works like a standard engine. You enter your keywords in the search bar, and the results offered by Google are videos directly or indirectly affected by your search. Each click on a video automatically redirects to the site on which it is hosted. This search engine, therefore, offers both free and paid videos.
Yahoo Screen, what is it? This is the video interface that Yahoo is trying to develop to compete with the big guys. It adopts a double hat that aims, on the one hand, to offer original content produced by editorial teams and, on the other, to rely on media partnerships (such as ABC News, Comedy Central, Vevo, or M6 …). It’s a site that tends to run out of steam after numerous attempts to compete with Dailymotion or YouTube (launch of its TV series like “Community”). Still, it remains an original alternative, made in Yahoo! Your turn to judge.
This video search engine with an atypical name comes to us from the United States and was founded in 2004 and opened to the public in 2007. Blinkx has enjoyed great success between San Francisco and London thanks to its many partnerships with the biggest. (more than 35 million hours of videos and more than 800 past partnerships with the media).
Its operation is based on an online video system that connects video users with publishers and other distributors while using advertising to monetize these interactions. In particular, it indexes numerous TV channel networks and video platforms (BBC, CNN, Fox, Reuters, SkyNews, YouTube, NBC, Forbes, etc.). Please note Blinkx is a site entirely in English!
It is the 3rd most visited video streaming site in the United States and has become famous for being among the first to pay for the most popular videos. When a video has been viewed 20,000 times, the host pays its author $5 for every 1,000 additional views. This free video-sharing platform includes a search engine on its site, although it is not on par with YouTube or Dailymotion. Metacafe has set up a personal video validation system to differentiate itself from its competitors to optimize content relevance and quality control. It tends to favor short and rated videos, whether professional or amateur. Metacafe is also an English site!
I have mainly focused on this article’s main video search engines while offering you some original alternatives, such as Metacafe or Blinkx. In India, unsurprisingly, YouTube and Dailymotion win the most significant share of the cake! However, Vimeo is not to be outdone with its very high-quality pro content. If you’re just looking for videos on Google, Google Videos is the perfect search engine. And finally, for those who want to distribute their creations, think about using several platforms simultaneously; you will thus benefit from a larger audience!