Writing A Compelling Email Subject: Here Are 10 Tips
Much of the success of an email marketing campaign is the title of the email we will send. The subject and the shipper are the initial segments of the message read by the beneficiaries of our email crusade. Whether it is a DEM or a pamphlet, the subject addresses one of the essential components of an expert email, with the errand of drawing in and acquiring the interest of the beneficiary of the correspondence. It’s the first, and at times just, thing your beneficiaries see about your email correspondence. Composing a convincing and enamoring email subject is fundamental since it can recognize open and destroyed messages.
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Why? The Object Is:
- an integral part of the campaign
- the element that anticipates the contents of the message
- the facilitator in choosing the messages to open
But how do you write a compelling email subject? How can we increase email opening rates, generate the interest of the right target, and therefore be more likely to obtain conversions? There is no absolute perfect object, but at the same time, there is undoubtedly a series of elements that we can consider. In this post, we analyze the six essential characteristics of an email subject and provide 10 tips for writing the most compelling email subject based on our experience.
The Six Essential Characteristics Of A Compelling Email Subject Line
The subject must be captivating and attractive; it must push the recipient to open the email and read it. To create an object that brings results in terms of opening rate, it is a good idea to put yourself in the recipient’s shoes and try to understand if, in his place, we would open that specific email.
If the nature of the communication and the target (i.e., recipients) of the email campaign allows it, it is also possible to create funny, irreverent, or surprising objects. Let’s try not to be too banal and obvious but also be careful not to go too far in the other direction. The aim is to capture the recipient’s attention and encourage him to open the email. Still, care must be taken not to make the mistake of writing sensationalistic or misleading subjects.
Email subject lines should be short enough. Not only because recipients must be able to read it in a few seconds, but, above all, almost all email clients truncate email titles if they are too long. An email subject cut in half could be incomprehensible or even ridiculous; it certainly doesn’t help increase open rates. The advice is to try to keep the title of the email within a maximum of 40 characters, including spaces, limiting yourself, if possible, to a maximum of 5 or 6 words.
The time the user dedicates to reading an object is very little—on average, 2 seconds. Keeping the subject line as simple and readable as possible increases the chances that the topic of the email will be understood and, if of interest, that the email will be opened. It’s also a good idea to avoid using characters such as apostrophes or accents, which may be displayed incorrectly on some devices.
Consistent With The Content
A compelling email subject must summarize the content of the email itself. A good rule is to insert words or at least concepts into the subject that recall the content of the message. Furthermore, to attract attention, you should avoid using a subject line that could be misleading or make allusions to topics that are not expressed within the body of the email.
Using a highly influential title but entirely out of place with the email campaign’s content could immediately bring exciting results. However, in the long term, the credibility of our newsletter will undoubtedly tend to decline, further risking becoming the subject of spam reports. A good customer experience must always be the ultimate goal.
In Line With The Sender (From:
The name chosen to be displayed as the email’s sender (“From:” field) and the email’s subject should always go hand in hand and work together. The sender’s name should indicate who the email was sent to, and it is data that would be best kept constant over time. On the contrary, the subject of the email should vary, even if the same topic is discussed.
Tested (And Re-Tested And Re-Tested Again)
However, let’s not forget that these suggestions are just advice deriving from the global experience of those who do email marketing. Therefore, their effectiveness and applicability could vary quite a bit based on the type of business, communication objective, and audience. It, therefore, becomes essential to test various approaches and solutions, trying to verify which strategies work best for your specific case.
How Do I Write A Compelling Email Subject? Here Are 10 Tips
We have just listed a number of characteristics that typically denote a working email subject. What other tips can we consider when writing the perfect email subject line? Here are some ideas.
Use dynamic fields to customize the object (put %NAME%, for example). If you can’t, or don’t want to, use dynamic fields, still use your or you’re, as if you were addressing your recipients directly, to make the message more personal.
Why should you use questions in your objects? The linguistic structure of a question makes the reader pause to answer. An object formulated as a question generally works because questions can focus your reader’s attention and pique their curiosity as much as possible. Using a question will inspire readers to open the email in search of an answer. Engage them by asking questions like, Would you like to buy a bag at a discount? Do you know what’s wrong with your site?
Press Now Or Never!
A successful promotional strategy for an event or special offer will likely include a series of emails. You can send an initial announcement, letting your readers know a date is approaching. And then send a final reminder with a deadline to take action. This will push your users to act now instead of procrastinating!
Draw readers in rather than revealing the ending right away. Think of something that will attract the recipients and pique their interest. For example, find out how increasing your open rates by 50% is more appealing than how to increase your open rates. Telling a story, or at least the beginning, in your subject line is a unique way to highlight a benefit and get your desired open rating.
Amuse Or Surprise
Most people don’t laugh while scrolling through their inbox; writing a funny subject line will attract much attention. If being funny isn’t your thing, why not try being surprising? You might use a little-known fact about your business, statistical data, or something people aren’t used to hearing.
Some people respond better to direct instructions. If your email has a direct call to action, such as encouraging people to buy tickets to an event, don’t be afraid to make your subject line reveal it.
Insert A List Of Valuable Ideas
People love lists because they allow us to understand big, complicated concepts through a series of smaller parts. Use a list in your email subject line as a way to let your users know that your content is well-organized and easy to digest.
Most people are intrigued and motivated to open an email with a subject line that expresses a promise. Maximum attention, however, using a promising object requires satisfying the recipient’s expectations with information that partially satisfies his curiosity. However, the product or service you are offering must completely fulfill the promise.
Take advantage of seasonality to attract the recipient. Seasonal objects refer to a holiday or time of year and represent a powerful element to increase the effectiveness of your email marketing campaign.
Target And Localize
When you can, target. To make a decent email headline, you want to know who your objective is and what you can offer them that they can’t get from any other individual. Offers or news well-defined for topographical areas will expand the open rate. Section the endorsers of your rundowns and adjust the subject to their city, for instance, unique proposals in Ferrara.