Don’t Have A Responsive Website? Here’s Why You Should
Having a responsive website has become essential to compete in the web market. Most Internet users surf the net anywhere, at any time of day or night, and, above all, through various devices.
How many of us, during breakfast, read the news on our tablet, watch Facebook on our mobile phones while waiting for the bus, work with a desktop computer during the day and maybe watch a movie from our PC in the evening?
We do not worry about why the same site can be visited from any device, although each has a screen of different sizes and orientations. It seems natural to us, but, in reality, this is due to a responsive design.
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What Is A Responsive Website?
A responsive website is a website that has been designed to automatically adapt to the device on which it is displayed, be it a smartphone or a desktop computer.
In practice, a responsive site is created so that the elements that compose it (such as images, texts, spaces, menus, etc.) are arranged differently, depending on the screen on which they are displayed.
This brings apparent advantages in terms of visibility, in the sense that the site can be viewed from any device, without errors in the layout and without the need to create a site tailored to each device. But it also offers other, less obvious benefits.
The Advantages Of A Responsive Website
What should push the e-commerce owner towards adopting a responsive website?
For some years now, most of the traffic on the web has been via mobile devices. Having a website designed for desktops means losing a large chunk of the market.
When viewed on mobile devices, an unresponsive site risks offering a complex, unclear, and, above all, frustrating user experience. The risk is that the contents of the page are cut or not visible, the buttons are too small or too large, and the contents appear to be positioned haphazardly. All this will lead to a loss of visits, as users will have no desire to visit a site that is difficult to navigate again.
Another reason for choosing a responsive website is closely related to Google. The American company from which most of the internet traffic passes loves mobile-friendly sites (so much so that it offers the possibility of verifying how mobile-friendly a website is ). As we explain in the next paragraph, it tends to reward them in terms of visibility.
Google said around 61% of its users aren’t happy with browsing unresponsive sites and have no plans to return when they encounter one. For this reason, the big G penalizes non-responsive sites when deciding which areas to propose to its users.
Therefore, a responsive website becomes essential from an SEO perspective, that is, the site’s positioning on search engines. If a site does not meet the responsive requirements, it will be “hidden” by Google and will see a drop in user visits.
We have already had the opportunity to talk about the concept of user experience in several articles. This is because it has become the object of increasing attention from Google, so much so that today it is the fundamental element for evaluating a website.
Offering an engaging and satisfying user experience is now the basis of any website that aspires to good positioning in the SERP. The first thing to do in this sense is to make your website responsive.
A responsive website also helps to give a modern image of the company. In marketing jargon, this operation is called branding, a series of actions to create a positive image of the company.
The corporate image you want to convey can vary depending on the type of company, the products sold, and the company philosophy. In general, however, modernity and innovation are two concepts that make a great impression on the public, and associating them with your company can only be a positive aspect.
Finally, creating a responsive website is more prolonged and tiring than a non-responsive one. However, the advantage in this sense derives from the fact that it is a one-time operation.
An unresponsive website must be created from scratch for every device on which it can be viewed. In addition to the desktop version, it will be necessary to make at least one version for smartphones and tablets, with a significant increase in time and costs.
A responsive website, therefore, allows you to save considerably.
In short, to not lose ground and be competitive on the web, it is of fundamental importance to have a responsive website.
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