Here You Can Know About, How To Improve E-Commerce In 2023
This is an extremely important factor, especially for digital professionals, marketers, and those who intend to sell online through e-commerce sites. In this regard, let’s look at the new trends in e-commerce to have clear ideas on how to improve e-commerce in 2023.
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Improve Your Online Store By Following New Trends
As mentioned at the beginning, to increase sales of products on the Internet (or at least to avoid going through a period of decline), it is necessary to follow the new trends in the sector. Here various disciplines intertwine, which touch e-commerce and “accompany” it towards growth. For example, SEO, Social Marketing, and all the technical aspects must be considered when managing a website. Suppose you don’t have clear ideas about the evolution of a sector, especially if it is constantly evolving like e-commerce. In that case, it will be difficult to continue to be competitive against the competition.
5 Things To Do To Improve Your E-Commerce
Knowing the new trends, therefore, represents the starting point, without which there will be no points of reference on where to operate to improve an online store. In the next paragraphs, we will indicate a series of things to do to increase the potential of the e-commerce site and look optimistically at 2023, now upon us.
Aim For Environmental E-Commerce
We have been talking about sustainability, respect for the environment, and everything we can include in the term green for years. But what does this have to do with e-commerce? Actually, more than you think. The environmental factor affects the purchase decision of users. An online business weighs more on the environment than you think (think of using vehicles to transport products to be delivered). The advice is to implement some precautions to affect less, such as packaging that has environmental sustainability (for example, eliminating plastic).
Site Optimization For Mobile
More and more users purchase products directly from mobile devices like smartphones and tablets. This means that e-commerce not optimized for mobile browsing will go very little further, even if (contrary to what one might imagine) desktop browsing has started to grow again in the last two years. A study conducted by SEMrush confirms that in the last two years, access to smartphones has decreased by 30%. Despite this, it is undeniable that e-commerce nowadays must be visible from mobile. Why is mobile e-commerce so important? Just take a look at the numbers.
The Social Commerce Opportunity
An e-commerce activity is creating an online store, a showcase in which the products are advertised (divided into single pages) where the user can purchase them by adding them directly to the cart. But other platforms, such as Social Media, can be used to sell online. Opening company profiles on social networks is used to promote the brand and interact with users and sell.
There are special sections, especially on the most famous social networks, such as Facebook and Instagram, thanks to which digital showcases can be created with product data sheets, which the user can purchase directly. Let’s think of the Facebook Shop and Instagram Shopping functions, as well as the fact that it is possible to create advertising campaigns to reach target users on social networks.
Personalize The User Experience
A user’s browsing experience must be the center of attention of every merchant, who must put the public and its needs at the center of their thoughts. First, you need to know your target by carrying out a study in the start-up phase by defining with the maximum possible precision the buyer personas you want to address.
Once you know your audience inside out, you can focus on personalizing the browsing experience. Precisely thanks to the data, it is possible to personalize the browsing experience of the individual user to the maximum through some operations, which can be the sending of personalized offers, proposing related products (taking into account the behavior experienced while browsing the site) can potentially be of interest.
Optimize Content For Voice Search
When we talk about search engines, we immediately think of Google even if, in reality, there are many other platforms, such as Bing for example. Positioning well on search engines through SEO optimization of content is very important. If your pages appear in the first results of Google, depending on a search query entered by the user, then the incoming quality traffic will continue to grow (with a consequent increase in earnings).
The way searches are done is also changing. Among the new trends of 2023 to consider to improve your e-commerce is to consider voice search. The keywords you use for searches carried out traditionally could be very different from those that the user uses when speaking into the smartphone’s microphone. Precisely for this reason, you need to build an SEO strategy to hook searches made by voice to increase incoming traffic even more. Then start to consider, for example, using long-tail keywords exposed with natural language.